Pretty Lights Creates CU-Themed Clothing Line

Derek Vincent Smith AKA Pretty Lights sports one of the exclusive hats being sold today in his Pretty Lights x Colorado #AnalogAesthetic collection.EXPAND
Derek Vincent Smith AKA Pretty Lights sports one of the exclusive hats being sold today in his Pretty Lights x Colorado #AnalogAesthetic collection.
Krystle Blackburn

Today is the last day to purchase a line of clothing designed by the electronic music producer Derek Vincent Smith, a.k.a Pretty Lights. He is paying homage to his home state and to his alma mater, the University of Colorado in Boulder, with the Colorado-based merchandise. The collection is called "The Pretty Lights x Colorado #AnalogAesthetic," and it showcases Pretty Lights' "signature 'retro-future' mash-up flavor." The hats, shirts, jackets and sweatshirts feature his iconic "PL" logo in black and gold. \

Smith says he is "paying homage to his most loyal fans" with this unique Colorado themed clothing line. And his fans are returning the love on Twitter using the #AnalogAesthetic hashtag.

See also: Partnership Between AEG and Planet Bluegrass Helps Bring Pretty Lights to Telluride

Most Pretty Lights-themed items are available throughhis online store, but this line is available only via the Virgin Mobile app (in bothiOS version and Android version). The app puts buyers in a virtual line and distributes gear based on the buyers' place in that line. Clothes have been sold in installments for the last week, and today is the final day of the sale. There's a long sleeve tee-shit, a snapback hat, and a varsity jacket available

The Pretty Lights x Colorado #AnalogAesthetic merchandise collection is being sold in it's last installment today.
The Pretty Lights x Colorado #AnalogAesthetic merchandise collection is being sold in it's last installment today.
Krystle Blackburn




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