Every artist's dream is to be able to control their own destiny. The Sounds, who have ignored all major label proposals for their new album Crossing The Rubicon, are doing just that. This album is their third full length studio and employs a handful of interesting producers that build on their familiar new wave sound, but also add to it their own eclectic form. After it was decided that their label's idea and theirs was in-cohesive, The Sounds decided to do more of what they knew best, touring. For a band that gains their inspiration from being on the road, they've been able to see a lot of it. Keyboardist Jesper Anderberg gave us some insight on how it feels to be in control of your art and a look into what we can expect for the future of The Sounds.
Brian Frederick (WW): How is everything?
Jesper Anderberg (JA): Great, we're in San Diego right now. We just played in L.A. on Jimmy Kimmel and recorded an episode for Yo Gabba Gabba that will be coming out next year.
WW: By the looks of things there were a lot of people to see you on Kimmel's outdoor stage that night.
JA: Ya, definitely it's one of our better markets actually. It's good to get back and everything, but, you know, it's a big country!
WW: You saw most of the country this past summer on tour with No Doubt, how was that?
JA: It was great actually. They have a huge following.
WW: Were their fans receptive to The Sounds?
JA: Definitely. You could definitely tell during the show that some people discovered us and [it was] the first time they saw us.
WW: You guys have made a dramatic change this year by not being on a major label and starting up your own [Arnioki Records], is that scary for an artist?
JA: Well, it's more the opposite than scary because, you know, we've been a group quite a long time and after a while you realize how the business works. You don't understand in the beginning but after a while it's not so hard to figure out. What you kind of want at the end of the day, you have 100% control of it yourself; you don't get stuck in contracts, you're able to release your album whenever you want and however you want, you know? If we want to release our album in Germany we don't have to wait for a label to pick it up. Stuff like that was kind of frustrating before for us. We could get caught in some weird loophole in a contract. We toured almost the whole world by ourselves and we never needed labels before so we thought why not do it ourself and whoever wants to work with us is more than welcome to work with us. Just have a good time. It's actually more about the freedom of knowing you won't get stuck anywhere.
WW: Are you considering bringing other bands onto the label and giving them that same freedom?
JA: Absolutely. Right now we just started up and I think our album is more than enough work for us at the moment. But that could definitely be interesting.
WW: How are the sales with your new album doing now that you don't have such major representation?
JA: It's actually going what we thought it would, around how the last album did. We are doing about the same numbers even though the market declined almost 40%. I guess then we're actually doing a little bit better, but I don't know it's tough to say right now.
WW: Your new video for "Beatbox" is coming out soon. Tell us a little about that.
JA: Ya that's going to be exciting. A friend of ours from Sweden really wanted to make a video for us and he came up with a pretty good idea for this video and we thought, why not try something different? He did it as a favor to us, so it's basically free for us, so even better! I don't think any one of us want to spend too much money on the videos right now.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
WW: Will that be released just online?
JA: Ya, and of course we'll have help from our copartner in the US [Original Signal Recordings] to get it out there, but otherwise ya mostly for streaming and finding it on the internet.
WW: The show you have coming up in Denver is on Halloween night, can we get any insight on what you all will be wearing?
JA: That's going to be super fun! We have a lot of ideas but we can't really decide on anything if we want to do something together or have everyone do their own things, but, it's kind of tough!
The Sounds, with Foxy Shazam and Semi Precious Weapons, 9 p.m. Saturday, October 31, Ogden Theatre, 935 E. Colfax, $22.25-$25.