Michal Menert is a busy man. From dropping multiple albums to playing show after show under the monikers he's created with other Pretty Lights Music artists, he is always on the grind. Tonight at the Larimer Lounge, he'll play a special set for the premier of the So-Gnar's Shredded Beats Japan installment of the three part snowboarding/music/art series.
Three part installment comes on the heels of So-Gnar's Shred Circuit, which included stops all over America, and now including Japan. Pat Milbery, So-Gnar's founding owner and pro snowboarder for Allian Snowboards, has also been on the grind touring around the world spreading his passion for snowboarding and culture to any and all willing to partake.
"I thought to myself," Milbery opens, "If I bring Michal [Menert] over here, he's going to love it." Milbery ventured to Japan in February pushing his So-Gnar influence and passion to kids and pros involved in his snowboarding camps. Menert followed shortly after for a ten day trip which would include playing music, digging out snowboard spots and engulfing himself in Japanese culture.
"We were in a place in Tokyo called Roppongi," he adds, "which is the place to be if you want to be up all night dancing your ass off." Milbery has built a lot of connections in his years as a professional snowboarder, one of which turned into an opportunity to bring Menert over to play his music.
"The venue is called Club New Lex," Milbery enthusiastically explains, "and it's right in the central part of Tokyo's party district." He made connections in past visits and decided it was time to bring some of that American flavor to Japanese culture.
"It could've been a nightmare in the making, but when I played some of Michal's music, they thought it was rad and they loved it." Milbery and the booking agents at Club New Lex got to work on bringing Menert over to see Japan.
"I was thinking to myself," he explains, "if you bring good people to a good land, good things will happen. That was kind of my philosophy." And a good philosophy it turned out to be. Menert and Milbery toured with filmers from Coalatree, a Colorado based clothing company that doubles as a farming collective of like-minded individuals, and as they made their way through Japan, managed to produce some solid footage and create some great music in the process.
Here is the first installment of Shredded Beats:
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Follow Backbeat on Twitter: @westword_music