Soulja Boy

In case you just emerged from a coma, Soulja Boy's entry in the minstrel-rap sweepstakes is called, and it's been virally marketed in a savvy way. Nonetheless, it's about as stripped down as a record can be. This is what rap would have sounded like if it had been invented in the nineteenth century: simple snaps, barely pronounced syllables, minimal percussion and a guy yelling "Youuuuuu!" in the background. Many of the songs hope to inspire new dance crazes, including "Crank That (Soulja Boy)," "Snap and Roll," and "Let Me Get Em," which samples a gunshot as percussion. The beats from Mr. Collipark (known for producing Bubba Sparxxx's "Ms. New Booty") are perfect for those who find the Neptunes' rhythms too complex. Even so, the album manages to maintain a regional charm. Both Soulja and Mr. Collipark hail from Atlanta, and any album that features songs called "Bapes" (about shoes), "Booty Meat" (about asses) and "Donk" (also about asses) is bound to be fun.


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