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Since Ticketfly straddles both the ticketing and social marketing worlds, it makes perfect since for the company to introduce its Facebook Purchase App, which allows people to purchase tickets within Facebook instead of leaving the network to log onto an external system to complete the transaction. So when fans hear about an artist's show on Facebook, they can share it with friends and buy tickets instantly using their Facebook identities. The app has been beta tested by venues San Francisco, New York and the New Parish in Oakland, which is now seeing close 25 percent of advanced sales coming from Facebook alone.