For proof, look no further than this satirical illustration from the May issue of Mad Magazine, in which the DVD edition of the Disney/Pixar flick Up is transformed into the Douchey/Hoaxar release Made Up. Richard, a heaving Falcon and the floating contraption are all featured, along with the promo blurb, "How much trouble can Dad get into when he fakes a story about a runaway balloon and his helpless six-year-old son? The sky's the limit!"
Sounds like fun for the whole family. Well, everyone except Falcon...