Update: Last week, CU-Boulder student Andy Duann's photo of a tranquilized bear falling out of a tree went viral, as we explain in our original coverage below. But even as the shot became a meme and GIF favorite (we've included examples), reports broke that Duann was exploring legal action against CU over its handling of the image. Today, he says he isn't planning to sue, but he does want his copyright back.
"I don't want any money," says Duann, an engineering student who notes that he's not pursuing photography as a career. "I just want my school to at least respect me and respect all the CU Independent students who work for them for free, as volunteers. None of us get anything, not even a penny. So how come the copyright goes to them? And how come they get to distribute the photos? That doesn't make any sense at all."
Here's the original shot, which features a bear that had climbed into a tree near the Williams Village dormitories on the CU-Boulder campus:
The photo was an immediate smash, with news agencies across Colorado, the country and the world picking it up within hours. Its popularity caused the CU Independent website to crash not once but twice en route to setting a new pageview record. Adviser Gil Asakawa (disclosure: a former Westword staffer and longtime acquaintance of yours truly) had earlier provided us with a preliminary figure just north of 10,000 pageviews -- much more than the site's 4/20 coverage. The updated total exceeds 16,000.
Soon, web surfers began using the image as raw material for Internet humor. Here's an example from the University of Colorado memes page:
And here's an out-of-this-world animation of the ursine celebrity:
But amid the excitement over this PR coup for the Independent, Duann spoke out to the Poynter Institute's MediaWire site, expressing frustration that Asakawa had allowed publications across the globe to run the photo without charge as long as they credited Duann and the Independent. Not that they always did so: Duann says he's seen versions of the photo from as far away as his homeland of Taiwan with generic labels like "online sources" or references to the Associated Press, which has now pulled the photo in the wake of the reported litigation prospect.
Duann says that while he considers himself a member of the CU Independent staff, he has never signed any kind of contract or agreement with the organization and was not assigned to take the photo of the bear. Rather, he did so on his own, then sent a copy of the pic to the Independent for posting, but with no intention of ceding his copyright to the site.
Shortly thereafter, Duann was contacted by a representative of the Colorado Daily, who offered to pay him $250 for use of the image. In response, Duann says he called the Independent to ask what to do. After some back and forth, he was left with the impression that he would be paid for the photo by the Denver Post, which is affiliated with the Daily and its sister paper in Boulder, the Daily Camera (creator of a GIF we're highlighting). But no such payment has reached him, and while Asakawa stresses that he and the Independent's editors decided he should get at least $250 several hours before the controversy erupted, Duann says the fee hardly matters now. "The photo is worth a lot more than $250," he says. Instead, what he wants is acknowledgment that the copyright to the image belongs to him.
Asakawa has a different point of view.
"We obviously would not have started sending the photo all over the place if we didn't think we had the right to do so -- unless we felt comfortable that we owned the content," he says. "I do understand Andy's frustration, and we're hopefully going to work everything out. But we were operating from a position of establishing the copyright and acting on those copyrights."
Furthermore, he continues, "in all cases, it was important for us to promote Andy as the photographer. We never said the credit should be 'CU Independent.' It was 'Andy Duann/CU Independent.' He was the photographer and we were operating as the copyright holders. Those were the assumptions we were working on."
Asakawa says that although he hasn't spoken to Duann since the student publicly expressed his displeasure, he's looking forward to doing so with an eye toward resolving the issue. When this message is relayed, however, Duann gets frustrated. He says he phoned Asakawa on numerous occasions over the weekend, "and I know he's got my number" -- but he hasn't received a reply as of this writing.
In the meantime, Duann is scheduled to meet with Christopher Braider, overseer of CU-Boulder's in-transition journalism department, at 1:30 p.m. this afternoon. During this conversation, he plans to not only ask that he be given the copyright of the bear photo, but also that new rules be put in place to prevent what happened this time around.
"They should have usage rights, but I think we should get to keep the copyright," he says. "They should change this policy to benefit students in the future."
Page down to read our original coverage. Original item, 7:06 a.m. April 27: Yesterday morning, a bear that had clambered into a tree near the Williams Village dorms on the CU-Boulder campus was safely tranquilized and taken away by Colorado Parks and Wildlife personnel. An interesting story, sure, but not one that immediately seems of international interest. But a photo by Andy Duann, a staff photographer for the CU Independent, the campus news website, changed that equation in a huge way.
Here's the full-size shot:
According to Gil Asakawa, a former Westword writer who's now the Independent's adviser, the photo began to take off online around midday, and within four hours or so, it had become a Facebook and Twitter smash, as well as winding up on Gawker, Reddit, Yahoo and more traditional news platforms such as CBS4, 7News, Fox 31, the Boulder Daily Camera and the Denver Post.
Here are some random stats Asakawa provided via e-mail just shy of five p.m.:
• 1,607 "likes" on the photo/article • 1,306 "shares" • 340 comments • Over 100 new Facebook followers • 1,579 "Karma" on Reddit • 10,069 current pageviews to the CU Independent
To provide some context for this last figure, Asakawa reveals that the Independent's 4/20 coverage generated 4,700 pageviews.
The surge of traffic eventually crashed the Independent's site; Asakawa speculates that the host company's servers were overloaded. But that didn't slow the speed with which the shot traveled across the web. As of 8:30 p.m. last night, Asakawa points out that the photo was being featured by the Toronto Star and NineMSN in Australia, not to mention the San Francisco Chronicle and other sites that didn't contact Independent but gave credit for the pic.
"We've smashed our previous traffic records, set last week leading up to 4/20, to little shiny bits and bytes," Asakawa notes -- and all because Duann "was in the proverbial right place and right time."
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