Subject lines in e-mails are supposed to get a recipient's attention. Well, the one that introduced a July 6 press release sent by Lance Clem, public information officer for the Colorado Department of Public Safety, did that and more. It reads:
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
"MEDIA ADVISORY -- Suicide Bombing Class Open to Reporters"
No, the presentation isn't intended to teach journalists how to rig their very own explosive vest. According to the release, "the Colorado Information Analysis Center... next week will inaugurate a new program in Colorado to train 62 local terrorism liaison officers from areas throughout the state," and a portion of the July 11 session at the CIAC's Centennial headquarters will be open to media coverage.
Hope the subject line didn't give scribes some bad ideas -- but maybe their editors should have blast doors installed in their offices just in case... -- Michael Roberts