The Colorado Meth Project, which has been scaring the crap out of children since 2009, is back with -- you guessed it! -- some more scary stuff. Along with seven other states that have programs funded by the national Meth Project Foundation, it's launched a new online anti-meth campaign to supplement its gritty billboards and radio and TV ads.
Called ASK, the campaign is a virtual meth-opedia. It uses video, audio and snippets of documentaries to answer questions like, "What are crank bugs?" (Answer: Imaginary bugs that meth users believe are crawling under their skin.)
Other questions include, "What is 'meth mouth'?" and "How can meth lead to unwanted sex?" The answers -- and the way they're presented -- can be downright haunting: seventeen-year-olds talking about how they sold their bodies for meth and footage of a 28-year-old at the dentist, having to get his rotted-out teeth pulled and replaced.
According to Colorado Meth Project boosters, including Attorney General John Suthers, the scared-straight campaign is working here: a 2011 survey of Colorado youth found that 88 percent see "great risk" in trying meth. That's 9 percent more than in 2009, the first time the survey was administered.
But if the Colorado campaign wants to hook more children -- on its website, that is; not on meth -- we'd suggest a more local approach. And since we're into being helpful (as proof, check out our previous suggestions for Colorado Meth Project slogans), we've written several Colorado-related questions with the help of our Latest Word archives to supplement the ASK campaign's national content.
How can meth lead to murder, arson and baldness?
Does meth have long-term effects ... on a potential career as a pastor, Mr. Haggard?
Will meth increase my chances of meeting Dog the Bounty Hunter?
How can meth lead to the illegal discovery of Indian pottery and burial masks?
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And, will meth increase the chance that I'll be stabbed during a threesome?
The answer to that last one? Probably.
More from our Follow That Story archives: "Matthew Weatherspoon sentenced to 30-months probation for slashing bulldog puppy in face."