Colorado Meth Project: Our suggestions for its new online campaign (Hey, Ted Haggard!)
The Colorado Meth Project, which has been scaring the crap out of children since 2009, is back with -- you guessed it! -- some more scary stuff. Along with seven other states that have programs funded by the national Meth Project Foundation, it's launched a new online anti-meth campaign to supplement its gritty billboards and radio and TV ads.
Called ASK, the campaign is a virtual meth-opedia. It uses video, audio and snippets of documentaries to answer questions like, "What are crank bugs?" (Answer: Imaginary bugs that meth users believe are crawling under their skin.)
Other questions include, "What is 'meth mouth'?" and "How can meth lead to unwanted sex?" The answers -- and the way they're presented -- can be downright haunting: seventeen-year-olds talking about how they sold their bodies for meth and footage of a 28-year-old at the dentist, having to get his rotted-out teeth pulled and replaced.
According to Colorado Meth Project boosters, including Attorney General John Suthers, the scared-straight campaign is working here: a 2011 survey of Colorado youth found that 88 percent see "great risk" in trying meth. That's 9 percent more than in 2009, the first time the survey was administered.
But if the Colorado campaign wants to hook more children -- on its website, that is; not on meth -- we'd suggest a more local approach. And since we're into being helpful (as proof, check out our previous suggestions for Colorado Meth Project slogans), we've written several Colorado-related questions with the help of our Latest Word archives to supplement the ASK campaign's national content.
How can meth lead to murder, arson and baldness?
Does meth have long-term effects ... on a potential career as a pastor, Mr. Haggard?
Will meth increase my chances of meeting Dog the Bounty Hunter?
How can meth lead to the illegal discovery of Indian pottery and burial masks?
And, will meth increase the chance that I'll be stabbed during a threesome?
The answer to that last one? Probably.
More from our Follow That Story archives: "Matthew Weatherspoon sentenced to 30-months probation for slashing bulldog puppy in face."
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you’ll never miss Westword's biggest stories.