Update: This post originally said Cruisin' Oldies would be moving from 950 AM to 103.1 FM, rather than being simulcast on the latter. The headline and copy below has been corrected:
Back in September 2008, we told you about oldies radio moving to KRWZ/950 AM, with veteran jocks Randy Jay and Hal Moore later signing on to the newly christened Cruisin' Oldies outlet.
Since then, the outlet's been a rare terrestrial radio success story -- which explains why its parent company, Lincoln Financial, will be simulcasting it at 103.1 FM.
According to InsideRadio.com, Lincoln Financial struck "a $375,000 deal to buy a translator at 103.1 FM from Vic Michael. EMF Media was to have simulcast its 'K-Love' format on the signal, but it will instead get an HD2 subchannel on Lincoln Financial country [station] KYGO (98.5)."
Adds Radio-Info.com: "'Cruisin'' has recently obtained the play-by-play rights to the NBA Denver Nuggets and NHL Colorado Avalanche, so the expansion to FM gives the franchises more exposure."
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This development is especially interesting in light of the continuing radio-biz prejudice against older listeners. Supposedly folks over age 53 aren't all that attractive to advertisers even though they're much more likely to listen to over-the-airwaves radio than their younger peers. Yet despite that, Cruisin' Oldies has flourished and is adding its AM programming to the FM dial at a time when many other music stations are struggling or retrenching.
More from our Media archives: "The Ticket: New sports-talk station on 87.7 FM, ESPN Deportes on 102.3, Jack stays at 105.5."