DIA books a deal for four Tattered Cover stores

A new 45-minute waiting area -- complete with food court and real bathrooms -- isn't the only improvement planned for Denver International Airport. At a city council committee meeting yesterday, DIA managers presented a plan that would add outposts of the Tattered Cover -- a true Denver institution -- to the airport's retail mix.

For years, we've carped over the airport's failure to offer a true taste of Colorado in its retail lineup.

But under the agreement presented to Denver City Council's Business, Workforce and Sustainability Committee, the Tattered Cover will land at the airport as part of an exclusive license agreement with Hudson News, DIA's existing bookseller. The plan calls for the construction of four Hudson News locations, four Tattered Cover locations and one combination Hudson News and Tattered Cover spot; the project should be complete in 2014.

"The Tattered Cover has been a Denver institution for over forty years and we're proud to bring them to DIA," John Ackerman, the airport's chief commercial officer, told the committee. (For a historic look at the Tattered Cover's four decades in Denver, see this fortieth anniversary package.)

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Councilmembers voted unanimously to send the agreement to the full council for approval.

Now if we could just get a concessionaire to start selling souvenir sixpacks of Colorado craft-beer.... Denver's airport may be short on local shops, but it's long on crazy rumors. Read our "DIA conspiracy theories take off" cover story here.


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