Oh, Frontier! You went from being our homegrown alternative to the big bad airways to being one of our least favorite ways to fly. From the fees to the discontinuation of our cookies to your chipmunk identification problems, squeezing our asses into your tiny little seats now makes us sad every time we are forced to fly with you. And last week, you made things worse by jamming new fees down our throats under the guise of making customer service improvements.
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"Our customers have told us that finding overhead bin space for carry-on bags has become increasingly difficult, so we will be introducing a fee for carry-on bags for customers who buy Basic fares through third-party websites starting this summer. When these changes have been made, you'll find more space in the overhead bins for your bags," you explained in one example of the new charges.
"Onboard beverages will continue to be free for customers who purchase Classic and Classic Plus fares, when you show your boarding pass to a flight attendant. Effective July 1, 2013, customers who purchase Economy or Basic fares will be charged $1.99 for coffee, tea, soda and juice," you said in another another.
Well, Frontier, we think you could go much further -- and probably will. To find our five recommendations for other "improvements" see our Off Limits column in this week's printed edition or online on our Off Limits web page.