A YouTube video on view below shows a new Audi being controlled by a computer, not a driver, as it speeds across some open flats. Most commenters were wowed, but one wrote, "Alright, let's test it on a place [with] a few more obstacles, shall we?"
A film crew was doing just that today on Pikes Peak when the helicopter carrying them -- not the car itself -- crashed.
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Fortunately, pilot Jim Dirker, who used to fly for 9News, and the three crew members all survived. But the commercial will have to wait for another day. Check out the earlier footage below: