With news that the mothership is landing in the local-sports market , and with sports-blog coalitions like SBNation and Bleacher Report continuing to expand, there are lots of questions about what the future of sports journalism will look like.
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Inside the Rockies wants to be part of the answer.
The former daily-paper guys behind the still-relatively-fledgling operation are far from there, but they're making progress, according to a story by the Nieman Journalism Lab:
Few sports blogs can boast of as experienced a team of reporters as Inside the Rockies. Ringolsby and Etkin have covered the Rockies since the team's inception in 1993; Ringolsby is a past winner of the J.G. Taylor Spink Award, the lifetime-achievement Oscar of the baseball-writing business. With that team in place, they report traffic averaging about 25,000 visits and 80,000 page views a month. Those numbers have been steady, they say, with relatively few big spikes -- one notable exception being when manager Clint Hurdle was fired May 29. That speaks to a core group of loyal readers.
Ringolsby and Etkin are earning that loyalty by doing something daily papers (and even this one) often struggle to do: They're building an actual community. Read the Nieman story for a better sense of how, and cruise to the site join in. With the Rockies finally, officially, improbably in position to make the playoffs, there's no time like the present.