The Clinic's sixth annual Charity Classic was a lovely day filled with golf, cannabis, water balloons, games, food and drinks, all for a great cause. In working with the MS Society, this cannabis do-gooder company has the opportunity to give back to their community on a local and national scale. "They're the top corporate team for our Walk MS fundraiser across two states," explains the society's Kaylin Daniels. "Walk MS will raise about $1.7 million this year. This is our biggest event that is held through Walk MS fundraising. Each year, there are more and more sponsors."
The Charity Classic has meaning that hits close to home for the company. The father of Jay Price, one of The Clinic's longtime employees, passed away from MS, and his wife is currently diagnosed. Price was the catalyst that inspired The Clinic to work with the MS Society.
"People want to do good, they want to do something. The fact that The Clinic can tie cannabis in, and they do have quite a few patients who have MS whom they can help, it's great." Daniels continues. "We as an organization support the use of cannabis if it's legal, if their doctors prescribe it to them. There's a lot of research we want to do to figure out what are the benefits medically, research we are just now being able to do on a large scale."
We caught a ride with General Manager Ryan Cook, who founded The Clinic with Max Cohen in 2009. Six years ago, it was like the Wild West in the marijuana industry, long before the Marijuana Enforcement Division or the complex state regulations that have evolved over time. The Clinic has evolved with them, growing to be one of the largest cannabis companies in the state, with six locations across the metro area. On top of The Clinic dispensary, there's also The Clinic Bank, a seed genetics company.
So, what's next for The Clinic? The operation is entering two new states, with stores already under construction. "We've been 100 percent supplying our own product since the beginning," Cook explains. "Now, we're opening Clark County Illinois, as well as in Reno, Nevada. In Illinois, plants are on the ground. We've got the dispensary about a month out from opening. It definitely will be the first to market."
On the big day, we whipped up to the first hole in a convoy of three golf carts. I was lucky enough to be following marketing director Adam Marcellot and exuberant GM Cook. Our mission? To roll around the course and see every booth, sponsor, and activity they have this year.
"This has become a really awesome event. We are trying to do bigger and bigger things every year, more sponsors, more money raised," Cook notes. "They say awareness comes in dollars, and it takes marijuana companies a lot of money for people to notice what they're doing. The coolest part is, this isn't our event; it's a community event as well. Cannabis events are stressful for us: Everyone in the industry is usually working their ass off. And this is more of just a good time."
Highlights of the front nine included a shot-ski provided by the people of Live Green Cannabis on hole five. Then Dixie edibles jumped in with a hilariously themed "Fore-Twenty" announcer box at hole seven. The comedian golf announcers were brilliant, with fake names ranging from Ryan Van Scrotum to Dick Van Brockingham throwing punches at the golfers like, "He's wearing all black because apparently he doesn't know how weather works." Joking about the cannabis-themed event, they continued, "We've been waiting like 35 minutes for the next group to come by. What took you so long?"
We made it to the back nine, where giant bowling was a hit. At hole eleven, Weedmaps offered Tom Collins drinks, snacks and life-saving icy towels to cool down in the sun. Sponsors Batch 64 launched water balloons at nearby tents, creating a rivalry that lasted all day.
Heady Glass at hole fourteen provided a great time. It's the only glass company that has sold at The Clinic since the beginning, with the two businesses even working together to develop a smaller, more accessible concentrate rig, pricing in around 100 bucks. These glass rigs usually cost closer to $500, but Heady and The Clinic thought it would be smart to create an affordable option for visiting tourists or those who don't want to break the bank.
The day in total numbers: 200 golfers,eighteen holes, 600 joints rolled, one drone flown above the golf course.
The best part about the tournament is the overwhelmingly positive energy of those involved. Everyone at the pit stops who was working for The Clinic loves the place; they genuinely feel like they are part of a family. This positive work environment is most well reflected in The Clinic's surprisingly low turnover rate for the industry. Plus, people get to be a part of something bigger than themselves when they give back in events just like these. They're known as Colorado cannabis do-gooders for a good reason.
See more photos, including the winners of the entire shebag, in The Clinic Charity Classic slideshow. Here's a sampling.