Welcome to Colorful Colorado! On today, Colorado Tourism Day, let's revisit some of the greatest hits -- and far greater misses -- of the state's tourism efforts. Currently, the marketing theme at www.colorado.com promises that "A world of scenic wonder awaits, in a Land Called Colorado."
So, by the way, does a hellish site glitch that had my browser stuck in an eternal roll-over.
"A Land Called Colorado" replaced the Joan Rivers-ish "Let's Talk Colorado" campaign, complete with an embarrassing (and misspelled) lexicon of Colorado terminology and a description of Rocky Mountain oysters that would turn a grammarian's stomach.
Earlier, there was "Colorado, Above All," which had a disconcerting ring of that Hitler-era "Über Alles."
Before that, in honor of East High alum Judy Collins, wistful would-be visitors were urged to hum along with "I Guess I'd Rather Be in Colorado."
We don't know what lawmakers will be singing when they gather at the State Capitol at 9 a.m. today, except perhaps "Brother, Can You Spare a Dime?," since the tourism budget is in an eternal state of danger and already had $5 million hacked back by former Governor Bill Ritter. But that was before new Governor John Hickenlooper had the smarts to install longtime lawmaker Al White, a Republican, as the director of the Colorado Tourism Office, which should stave off further hacking.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
And while it might not have added up to $5 million, Hickenlooper got a mountain of free publicity for the state just through the New York Times Magazine profile published two days before his inauguration, which makes Colorado look as colorful as it gets -- even if the profile was ostensibly about a pale, lanky, former beer-peddler of a politician.
Colorful Colorado: As long as the state lives up to that description, it's all the slogan we need.