Even the most well-intentioned public-service announcements can go awry.
Look no further than last year's disastrous Don't Be a Lab Rat anti-pot campaign, which was revealed with great fanfare, then promptly ditched after it either irritated or offended pretty much everyone with eyeballs.
The State of Colorado's new marijuana-is-bad-for-kids effort, labeled "What's Next?," is scheduled to be rolled out today — but its thunder has already been stolen by "Hank's How to Get Hit by a Car" video series from the Colorado Department of Transportation.
The spots are intended to remind people that they need to pay attention while crossing the street, as opposed to, for instance, staring at their cellphones as they stroll into traffic. In them, a sleazy retro pitchman from the Saturday Night Live school of satire introduces techniques such as the “Texter Tuck & Roll,” the “Scotch & Soda Stumble” and the “I Could Care Less Crosser” as clips of a guy being run over screen on an ancient TV set in the background.
Hard to know whether the clips will work, since they're actually so odd and amusing that the message may be obscured. But they're the rare PSAs that you may actually want to watch, as opposed to speeding through them. Check out the first three volumes, which run fifteen-seconds each, and a roundup that qualifies as the director's cut; it's just shy of ninety seconds.
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