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Michael Hancock's new commercial the ad to beat in Denver mayor's race (VIDEOS)

To date, Denver mayor's race commercials have ranged from the slick predictability of spots for Chris Romer and James Mejia to the unintentional humor of Carol Boigon's clip, in which she spends as much time talking about John Hickenlooper as herself and ends with the line, "I'll do what it takes to make Denver sore" -- okay, "soar," but you get the point. Yet all three look mighty weak in comparison with the just-released promo for Michael Hancock.

In documentary style, the ad tells Hancock's story, focusing on the most dramatic elements -- homelessness! a sibling dead of AIDS! another one murdered! -- before the candidate himself shows up in bold closeup to intone, "I never gave up."

It's strong stuff capable of making a real impact in this overstuffed contest -- depending on how much dough Hancock's campaign has for TV airtime, that is.

Check out the aforementioned spots below.

More from our Politics archive: "James Mejia: A Denver mayor's race profile," "Doug Linkhart: A Denver mayor's race profile," "Michael Forrester: A Denver mayor's race profile," "Michael Hancock: A Denver mayor's race profile," "Danny Lopez: A Denver mayor's race profile," "Chris Romer: A Denver mayor's race profile," "Carol Boigon: A Denver mayor's race profile," "Thomas Andrew Wolf: A Denver mayor's race profile," "Eric Zinn, mayoral hopeful, wants Denver to lose a million pounds," "Gerald Styron, Denver mayor candidate, once threatened to bring a gun to Westword," "Paul Noel Fiorino: A Denver mayor's race profile," "Dwight Henson: A Denver mayor's race profile," "Theresa Spahn: A Denver mayor's race profile," "Jeff Peckman: A Denver mayor's race profile," "Vincent Macieyovski: A Denver mayor's race profile," "Ken Simpson: A Denver mayor's race profile," "Mark Gruber: A Denver mayor's race profile," and "Marcus Giavanni files complaint over exclusion from Denver mayoral ballot: Read it here."


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