More Messages: Yahoo For the Dailies

Of the two Denver dailies, the

Rocky Mountain News

is the one that's likeliest to use its press for self-promotion. Witness

Rocky

editor/publisher/president John Temple's Saturday column, which pays tribute to the tabloid's greatness on an extremely regular basis. Today, however, the

Denver Post

took this often tacky tack to its logical conclusion in regard to a story about an advertising and business consortium that will link 176 American newspapers, including the

Post

and the

Rocky

, with Yahoo! The

Rocky

ran an

article

on the deal, too, but wisely kept the matter in proportion by describing it in the business section. In contrast, the

Post

placed its

effort

in an extremely prominent page one position, and turned it into a valentine to Dean Singleton, owner of (yep) the

Denver Post

.

Don't get me wrong. The pact was worthy of coverage -- and it's also a smart move for the participating daily newspapers, since it allows them to join forces with a web giant rather than waste their time fighting it for hits and ad revenue. That doesn't make it one of the day's most vital items, though: not even close. The Post-ies who put the piece in this slot may have made points with their superiors, but betcha the average reader didn't greet it with a cry of "Yahoo!" -- Michael Roberts

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