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Photos: Denver Post admits to setting new "sh*t record"

There was a major profanity on page one of yesterday's Denver Post -- sort of.

In news boxes all over the city, attentive folks looking at copies of the print edition saw the words "s hit record" above the fold. But it's not as if the remaining copy editors at the paper somehow missed a bold print S-bomb. The obscenity appeared by happenstance -- something explained by a Post executive in a hilarious editor's note.

Here's how it happened.

There's nothing objectionable about the main headline, as can be seen in this photo:

Photos: Denver Post admits to setting new "sh*t record"

The problem comes when a wraparound National Jewish Health ad known as a spadea is folded around the paper, partially covering part of page one:

Photos: Denver Post admits to setting new "sh*t record"

Let's take a closer look at the result, shall we?

Photos: Denver Post admits to setting new "sh*t record"

And now, a confession: This oddball occurrence was brought to my attention by the Post itself, in the person of newsroom operations director Linda Shapley, who told the story via pics -- because the paper won't print the word in question -- under the headline "An unintentional ad juxtaposition in Wednesday's Denver Post."

Shapley notes that such situations can cause "hilarity -- or embarrassment," and proves it with a link to the website of visual artist Charles Apple and his post featuring other examples of the phenomenon. Shapley adds another link to a site photo to illustrate the line "it could have been a lot worse:"

Or a lot better, depending on your point of view.

More from our Media archive circa October 2012: "Denver Post: Lance Armstrong lost Tour de France titles for 'systematic hoping.'"