Because, in a day of epic losses on Wall Street following Standard & Poor's U.S. credit downgrade, Newmont stood out as the rare non-loser. For a while.
Maddow framed her discussion of the post-debt-ceiling-debate fallout by featuring a CNBC board illustrating the S&P 500, with companies whose value is up symbolized by a green light, and those that are down represented by red. And during part of yesterday, the only green light belonged to Newmont.
Why? In a time of economic uncertainty, investors tend to turn to gold as a safe haven. And guess what Newmont specializes in mining...
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
The kicker to Maddow's salute: In the end, Newmont's stock eventually closed down, too, albeit barely. But company execs can't complain. The firm may never again receive the equivalent of an extended commercial on a major cable-news network as personally delivered by one of America's most respected lefties.
Check out the clip below:
More from our Videos archive: "Stephen Colbert reports: Rupert Murdoch angry enough to buy Colorado (VIDEO)."