Reader: Colorado needs a colorful logo, not a sad road sign

Patricia Calhoun's posts about the new state logo, not to mention a slogan ("It's our nature") that's uncomfortably close to Cabela's, have led to a lot of debate among our readers, most of whom give the new "Peak" logo a thumbs-down. Here's a typical reaction...

By Michael Roberts

September 4, 2013

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Patricia Calhoun's posts about the new state logo, not to mention a slogan ("It's our nature") that's uncomfortably close to Cabela's, have led to a lot of debate among our readers, most of whom give the new "Peak" logo a thumbs-down. Here's a typical reaction.

Valerie Cates writes:

It makes me sad. Why did they have to mess with a good thing? I know this is a trivial worry considering what is happening in the world but sometimes paying attention to these little things is important too. I am a native and have always loved seeing our beautiful colorful flag and my Never Summer sticker has Colorado colors on it. Now its kinda like yay...we have a road sign. Might as well make our state logo a mile marker.

For more memorable takes, visit our Comment of the Day archive.

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Michael Roberts began his career with Westword in 1990 as music editor. In 1999, he took on a new role, full-time media reporter, as author of a column called The Message. In 2008, he became the lead writer for Westword's news blog, The Latest Word, a position he held until January 2023. Michael continues to freelance for Westword, covering everything from business to sports and the media; he also contributes to Jazziz, a national music magazine. He holds a bachelor's degree from what is now Colorado Mesa University and master's degrees from the University of California, Los Angeles, and Northwestern University.

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