The main message of the one above, put in place near Boulder, asks the question, "Dad, is today's Pot a hard drug?"
Plenty of readers have been aghast at the decision of Smart Colorado, the organization behind the billboards, to essentially equate marijuana with the most powerful narcotics.
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The following post exemplifies this reaction.
Talina Ann Smith writes:
I want to see this evidence showing weed is ANYTHING like crack, meth, heroin, etc. There is nothing dangerous about showing facts to be facts. I've never met a middle schooler who believes pot and herion have anything alike except their classification as drugs by the Federal gov't. Quit acting like everyone is stupid — this is just as silly as the idea that anyone would want to hand out edibles for Halloween.
This is the sound of my eyes rolling as I walk off.