No question, an e-mail forwarded from Cinemark to victims of the July 20 shooting at Aurora Century 16 -- and family members of those who died there -- inviting them to a special reopening ceremony was the wrong way to deliver the message...but is it reason for a boycott?
Fifteen victims and family members have sent a letter of protest to Cinemark, but others say they will attend the ceremony. And Jordan Ghawi, whose sister died at the theater, says the call for a boycott is "ridiculous."
And readers, too, have varying -- and very heartfelt -- opinions.
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The owners of the theater are also victims of this tragedy. Certainly not to the degree of people who were actually shot, but they are entitled to open their business and run it and make a living from it. If I was shot there I probably wouldn't go back there or any other theater for that matter. But there is no legitimate reason to boycott the business.
What do you think Cinemark should do to commemorate the victims? Post your thoughts below, or join the conversation already under way here.