Red Rocks revenue doubles in five years, and here's why
A Skrillex show from 2012.
Revenue from Red Rocks Amphitheatre has been steadily increasing, according to numbers provided by the city of Denver, which owns Red Rocks. In 2006, for example, the iconic venue pulled in $5.7 million in revenue, and the total five years ago was just over $7 million. By 2013, the projected revenue (final figures aren't available yet) was $14.6 million.
Why the increase? According to city spokesman Brian Kitts, the reason has to do with the rebounding economy. In recent years, Red Rocks -- which is at the center of a lawsuit filed by four concertgoers who were injured by falling rocks in 2011 and detailed in this week's cover story, "Rocks and Roll" -- has booked more shows and sold more tickets.
The first concert at the Red Rocks amphitheater took place in 1906. According to local historian Tom Noel's book about the iconic venue, Sacred Stones, the first musicians to perform on the Red Rocks stage, as it existed back then, were a 25-piece brass band headed by then-popular Denver bandleader Pietro Satriano.
By the early 1960s, the tenor of the concerts at Red Rocks had changed from brass bands and symphonies to rock and roll. Over the next century, Red Rocks would host some of rock's greats, including the Beatles, Bob Dylan and U2. In recent years, the outdoor amphitheater has hosted performers such as Widespread Panic, Wilco, Wiz Khalifa and the multi-day electronic dance music-centric Global Dance Festival.
So exactly how many events has Red Rocks booked in recent years? And how much money has it made? We've compiled the data below based on information provided by the city and gleaned from Red Rocks' online concert archive.
Number of events, including concerts, Film on the Rocks and graduations: 57
Total revenue: $5,734,602
Number of events: 84
Total revenue: $7,916,556
Fans at the 2008 Monolith Festival at Red Rocks.
Mark C. Austin
Number of events: 74
Total revenue: $7,392,585
Number of events: 70
Total revenue: $7,096,258
The Dum Dum Girls play Red Rocks in 2010.
Number of events: 75
Total revenue: $8,714,104
Number of events: 83
Total revenue: $9,948,758
The crowd at a Big Gigantic show at Red Rocks in 2012.
Number of events: 100
Total revenue: $12,565,165
Number of events: 93
Total revenue (projected): $14,606,465
For more on the ongoing lawsuit involving concertgoers who were injured by falling rocks at Red Rocks in 2011, read this week's cover story, "Rocks and Roll."
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