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The Balloon Boy meme: deconstructed

This video by the folks over at Rocketboom Institute for Internet Studies is a great hour-by-hour delineation on how the Falcon Heene/Balloon Boy saga went from a local news oddity to international media frenzy, and then to the kind of fast-spreading cultural virus known as a "meme."

Oh yeah, it's alllll coming back to me now.