The Broncos and Colorado Lottery: Both a gamble

The Colorado Lottery has hooked up with the Denver Broncos for a new scratch game. At first blush, it's an odd alliance. After all, the National Football League officially discourages gambling (wink, wink, nudge, nudge). Upon further consideration, though, the synchronicity between the organizations is too striking to ignore. Not only are there no guarantees when it comes to either of them, but the odds of winning a cash prize through the Lottery -- one in 3.9 -- are significantly higher than the chances that the Broncos will repeat Sunday's divinely inspired fluke victory over the Cincinnati Bengals on a regular basis. So why not take a risk? Josh McDaniels did.

Look below to get more details on the Colorado Lottery-Broncos hookup.

COLORADO LOTTERY AND DENVER BRONCOS KICK OFF NEW BRONCOS-THEMED SCRATCH GAME

$100,000 Top Prize and 50 Pairs of Season Tickets Up For Grabs

DENVER -- The Colorado Lottery is teaming up with the Denver Broncos to launch a new Broncos-themed Scratch game today, providing football fans a new way to win. The new game -- the first NFL- licensed ticket offered by the Colorado Lottery -- was announced at a press conference at the Paul D. Bowlen Memorial Broncos Centre.

The $5 ticket, available in stores starting today, provides players the chance to win up to $100,000 instantly and includes a drawing for season tickets. The odds of winning any prize in the game are one in 3.9.

The partnership with the Broncos will give the Lottery a chance to introduce new players to its games, while raising valuable dollars to fund such important recreational resources as parks, trails and open space statewide.

"We're excited about partnering with the Denver Broncos to offer our players and their fans a chance to win some truly unique prizes," said Colorado Lottery Director Jack Boehm. "The Broncos have such great brand recognition and have such a long history in Colorado, it make sense to leverage those attributes to benefit the great causes the Lottery supports."

The new Broncos game also includes a second-chance drawing, allowing players to register non-winning tickets online to win one of the following exciting prizes:

· 50 pairs of season tickets for the 2010 Denver Broncos season

· The chance to watch the Broncos take on the Oakland Raiders December 20th in a luxury suite at Invesco Field at Mile High.

· Tickets for two to an away game during the 2010 season, including airfare, hotel, a $300 meal allowance and $1,000 in spending money.

"Our partnership with the Colorado Lottery is a unique way for us to connect with our fans and the entire state of Colorado," Broncos President/Chief Executive Officer Pat Bowlen said. "The Broncos-themed ticket allows fans to show their support for the football team as well as for numerous local recreational areas, including several used for youth football, that receive funding from the Lottery."

Added Bowlen: "The Broncos are thrilled to begin their association with the Colorado Lottery, and it is one of the many ways this franchise is celebrating its 50th season being a part of this community."

To play the game, consumers will scratch off Broncos football helmets, hoping the numbers hidden behind those symbols will match one of the winning numbers hidden underneath the team's logo.

"With less than two million tickets being produced, this game could quickly become a collector's item," said Boehm.

The Broncos are one of 16 NFL franchises that have formed partnerships with a lottery since league owners voted to overturn rules prohibiting such affiliations on May 19. NFL Commissioner Roger Goodell has said that lottery proceeds could generate funds for "many important public purposes."

Established in 1983, The Colorado Lottery has returned more than $2 billion to the state since its founding. Proceeds from the Lottery's games--Powerball, Cash 5, Lotto and Scratch--stay in Colorado to improve the quality of life in the state. Through Great Outdoors Colorado, the Conservation Trust Fund and Colorado State Parks, the Lottery has provided funding for new trails, acres of precious open space and wildlife protection.

Celebrating their 50th year in 2009, the Denver Broncos have won two Super Bowls and are tied for third in NFL history with six Super Bowl appearances. Since the 1970 NFL merger, the franchise ranks second in the league in home wins (211), fourth in overall victories (364) and fifth in winning seasons (24).

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