Something fishy has been going on with SkyNet, the giant LED video screen that was installed on the side of the Colorado Convention Center several weeks ago, and we’re not just talking about the fact that it seemed to be named after the world-destroying computer from the Terminator movies. When it was first unveiled, city bigwigs were all a-twitter about the ominous-sounding screen, promising it would be beam videos and ads – no death rays – during the Democratic National Convention and other events over the next month or so.
But in the midst of the DNC, SkyNet was nowhere to be seen, and none of the gizmo’s former advocates seemed keen on explaining why it had been taken down.
Numerous calls to ADTI Media, the Centennial company behind SkyNet, went unreturned. And city officials, formerly so eager to extol SkyNet’s virtues, professed ignorance about SkyNet’s disappearance, referring questions to other, similarly unhelpful administrators.
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SHOW ME HOW
It took more than a week of persistent inquiry to get a straight answer about SkyNet. Matthew Shankel, CEO of ADTI, finally agreed to issue a statement through local PR firm Aiello Public Relations and Marketing."ADTI Media Inc. discovered a problem with one of the SkyNet system components and, due to events surrounding the Democratic National Convention and restricted security access, the company was not going to have the access it needed to repair the system while it was installed," his statement noted. "Therefore, everyone involved decided the best thing to do would be to send the system back to the factory in Temecula, Calif., for repairs."
The statement promised that SkyNet wasn’t down for the count: "That process is underway now, and ADTI fully expects to have the system fixed and back in Denver shortly," Shankel sid.
Or, to paraphrase the Terminator, "IT’LL BE BAACK." -- Joel Warner