Video of the Day: New Era's takedown of Xcel-linked ballot measure goes viral
In 2011, Boulderites voted to take care of their own power needs, giving Xcel Energy the boot. Now, New Era Colorado, a pro-municipal-energy outfit, says Question 310, an Xcel-linked measure on the November ballot, may undo the entire project. To fight back, New Era created a video casting the battle in David-and-Goliath terms, and when it was shared by Upworthy, it went viral, racking up 500,000-plus views and pushing an Indiegogo campaign with a $40,000 goal over $120K. What spurred so many to open their wallets? See for yourself below.
More from our Business archive circa April 2012: "Xcel Energy not amused by April Fool's Day letters about Boulder power cuts."
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you’ll never miss Westword's biggest stories.
- Reader: Landlords Are Overcharging Marijuana Businesses Because They Can
Thu., Sep. 3, 7:00pm
Fri., Sep. 4, 7:00pm
Sat., Sep. 5, 12:00am
Sat., Sep. 5, 12:30pm
- Remembering the Denver Wax Museum and Nine More Long-Gone Local Landmarks
- Dear Mexican: Was Jimi Hendrix Part Mexican?