Video: The Daily Show rips Brosurance...and Hosurance

The Colorado Consumer Health Initiative's Adam Fox has kept us up to date on pro-Obamacare ads aimed at young, uninsured people -- a campaign doubters have alternately derided as "brosurance" and "hosurance" due images of dudes doing keg stands and a babe eager to take advantage of free birth control...

By Michael Roberts

January 13, 2014

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The Colorado Consumer Health Initiative's Adam Fox has kept us up to date on pro-Obamacare ads aimed at young, uninsured people -- a campaign doubters have alternately derided as "brosurance" and "hosurance" due images of dudes doing keg stands and a babe eager to take advantage of free birth control. The latest to weigh in? The Daily Show, a presumably more sympathetic forum. And yet, correspondent Aasif Mandvi's take down is at least as critical as the ones that preceded it -- but a lot funnier. See Fox, Mandvi and a whole lotta bros and hos below.

The Daily Show
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Send your story tips to the author, Michael Roberts.

More from our Follow That Story archive circa November 2013: "Hey, Girl: Is birth-control insurance pitch featuring Ryan Gosling pics 'hosurance'?"

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Michael Roberts began his career with Westword in 1990 as music editor. In 1999, he took on a new role, full-time media reporter, as author of a column called The Message. In 2008, he became the lead writer for Westword's news blog, The Latest Word, a position he held until January 2023. Michael continues to freelance for Westword, covering everything from business to sports and the media; he also contributes to Jazziz, a national music magazine. He holds a bachelor's degree from what is now Colorado Mesa University and master's degrees from the University of California, Los Angeles, and Northwestern University.

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