You'd probably never honeymoon in Aurora, Colorado. But city officials hope the strip mall-laden Denver suburb will attract visitors from several niche demographics, including obscure conferences, sick people (and their loved ones) who come to be treated at the city's top-notch hospitals, and huge youth sports tournaments. To help lure them in, the city created Visit Aurora, its very own tourism organization. Can the three-person team turn Aurora into a hot spot? Read more in this week's cover story, "Wish You Were Here."
Recommended For YouPowered by SailThru
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!