The first question most folks ask when they hear about Johnny Cupcakes is the obvious one. What is he? A baker? Some kind of drag queen? But, no, the legendary indie huckster makes T-shirts that he sells out of actual bakery cases in a store, a string of stores, all based on unique marketing concepts that he thought up on his own. His trademark is a cupcake and crossbones, and cupcakes figure heavily in his screen-printed imagery. He now employs his whole family, teaches entrepreneurial workshops and, once in a while, heads out of Hull, Massachusetts, in a bona fide CupcakeMobile to sell his wares out of a suitcase at unlikely venues: galleries, toy stores and — duh —... More >>>