From this state's start, manufactured messages designed to draw people here have not worked out particularly well. The "Pikes Peak or Bust" slogan that lured thousands of gold-seekers to the confluence of the South Platte and Cherry Creek saw far more of them go bust — and then back home — than strike it rich. Colorado's official tourism slogans — most infamously, "Colorado Above All," with its echoes of the Nazis' "Über Alles" — have done no better. And then there's the godawful new motto for Colorado Springs, "Live It Up!," which sounds like an... More >>>