The Derailer Bicycle Collective doesn't advertise its services in newspapers or the Yellow Pages. There's no sign in front of the shop. Calls to the main number are returned sporadically, if at all. But for the collective's eight core members, luring cash-carrying customers through traditional means simply isn't a priority. This is because 1) Derailer doesn't charge money, and 2) Derailer is not interested in catering to the spandexed masses powering their Treks toward the REI flagship... More >>>