The wooing of young-professional audiences has become one of the most important trends in the marketing of cultural attractions, from art museums to the ballet. And if you’ve been watching, you’ll have noticed that many of our cultural institutions support philanthropic “in” clubs that blend mingling at fundraising events with a love for the arts. One of the first such institutional support groups, the Denver Art Museum’s CultureHaus, has become a role model since its debut in 1997, under the credo of staying “young at heart for art.” But as CultureHaus board co-chair Katie Kruger notes, the formation of other such groups around other attractions has created a counterproductive... More >>>