See also: - Photos: Bike safety campaigns that could be a model for Denver's - Cycling: Top twelve intersections for bike-vehicle crashes in Denver - Best Place to Always Buy Colorado - 2012 I Heart Denver Store
Launched this morning by I Heart Denver, it follows perky spokeswoman Jen Jorgenson on a fact-filled study of Denver's bike culture, with a side-trip into the store itself, where Jorgenson shows off bike-themed merchandise. "I really liked the idea of not just making a commercial for the store, but doing a creative piece with an educational component," Schimek says, and to that end, it's jam-packed with information -- and a touch of downtown Denver savoir faire. Schimek hopes to make four webisodes a year of this one is a hit; see the video below.
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