Impossible recently scored the Best in Show for Broadcast Advertising award at the annual Art Director's Club of Denver awards for its Jerry Bruckheimer-like approach to marketing the Denver Museum of Nature and Science's Genghis Khan exhibit (see that and other Impossible commercials below). It's just the last in a long line of honors the growing creative firm has racked up recently, from Clios to Addys to earning a spot in a permanent exhibit at the Smithsonian.
What's Impossible's secret? Judging from the plethora of interesting commercials showcased on their site, it's all about fusing CGI, high production values and a touch of old-fashioned storytelling to craft ads people will actually enjoy watching. And in this day and age, that's a very unusual thing indeed.