"The whole idea is that people will buy the boxes based on the artists' reputations," Zeile says. "We wanted to do something that would make art pieces accessible for the holidays, but also, we've been bringing in a lot more artists under our representation, and we wanted it to be a project that would get them all together collectively for an event. And we also wanted it to be something low-stress, fun and invigorating for them." Each closed box, he adds, "becomes the groundwork for the piece," establishing unmistakable clues about the secret contents.
Zeile admits that he's cheating: "In terms of looking at them, that's hard to resist," he says of the works already arriving at the gallery. But he also rationalizes that someone has to be responsible for quality control. So far, it hasn't presented a problem. And in the interest of the buying public, he notes, no participating artist can claim another's box until the end of opening night, although remaining boxes will be available through December 20.
Aside from that, you're on your own. Shop dangerously! For details, call 303-296-0927 or log on to www.cordelltaylor.com.
