The segment above (sorry about the audio -- apparently somebody recorded this by just filming their TV. Why? I can't begin to fathom it) is probably the most egregious example I saw of straight-up product hawking. Here's a few seconds of facts about this float, followed by a fully 20-second, a semi-related pitch for Disney Cruise Lines, delivered by none other than Katie Couric, who most likely went home and cried herself to sleep afterward because has become a cruel, sad joke.
That segment was followed by a few seconds of the U.S. Pizza Team and then a lengthy commercial break. Then it was Jimmy Fallon with The Roots, whose strong heritage-based black identity has been co-opted by the worst ofay douchbag ever to ruin every Saturday Night Live sketch he's ever been in. At that point, I watched the rest of the parade mostly because I had become too depressed to move.
For serious, though: Why do we watch this shit? Discuss.