Born in Boulder in 1995, the family-owned Little Mountain is what's known in the retail world as a super-specialty store, in this case specializing in miniature camping, outdoor and sports gear, from child carriers and joggers to hiking boots and skiwear. And without even thinking about it, you know it has immediate appeal for outdoorsy Boulderites with disposable incomes and blossoming families. However, it's really just good customer service that keeps the endeavor afloat (so buoyantly, in fact, that a third store is being penciled in for the Denver area in 2002): While parents shop, for instance, kids are entertained by such amenities as a Lego table in the Boulder store or a TV at FlatIron Crossing. But the stores are also known for their particularly large, well-equipped bathrooms -- an important consideration for parents toting kids around a shopping mall.