While we certainly understand the desire to protect one's brand, the chances of anybody confusing Elway the band with John Elway the man are about as good as people mistaking this fishwrap for the similarly named Westwood college. Just the same, when the Broncos executive caught wind that the band formerly known as 10-4 Eleanor was now calling itself Elway, he got all John Jacob Jingleheimer Schmidt about it. Only instead of marveling, "Hey, that's my name, too!," he sicced his attorneys on the dudes, requesting that they kindly knock it off.