Eschewing the aesthetics of giant EDM shows, which have been increasingly popular in Colorado lately, Deep Club (deepclub.us) formed in 2013 with a mission to provide an alternative to those larger-than-life presentations. When you walk into one of Deep Club's "secret" events, the atmosphere is more laid-back, the emphasis is entirely on the music, and even when the event is held at an unconventional space, the sound system is robust. In 2014, Deep Club partnered with the Communikey Festival, which promises a great future in Denver for fans of more adventurous electronic music.