East Side Kosher Deli

During his tenure as owner of the venerable East Side Kosher Deli, Joshua Horowitz has been carefully revamping the deli counter and grocery store. In 2017, he took things to the next level, gutting the establishment and reopening with a fresh cultural aesthetic and a mouthwatering menu that incorporates a healthy ration of smoked meats — brisket, turkey — along with something unexpected: sushi. An on-site sushi chef rolls out 100 percent kosher sushi, relying on clever alternatives for no-nos such as shellfish. He didn't reinvent the wheel entirely, though: Diners who wander in for the classics will still be greeted with matzoh-ball soup and one heck of a pastrami sandwich.