There's a definite shock value to the clip, which is based in reality, says Cobraconda's Graham Nation. Everything we see in the video is real, he points out. The best words to describe "BBHM$" are "grimy" and "sketchy," and that's exactly what the pair were going for when they created the clip, which is directed by Pause Sleep Play.
"Basically, what me and Spencer wanted to do was make a video of this sketchy, grimy shit that all of our friends and us do outside of the bars," he says. "All the shit that goes on behind closed doors. All the weird drugs and sex shit that happens, we wanted to kind of capture that and make it as ridiculous as possible."
Pleasantly describing the lyrics to the song as "filthy," Graham says the idea for the video was really born out of the need to match the track, and, with a little help from their friends, "BBHM$" was made and is as dirty as anything in all its wondrous glory. This kind of shock rap and hard-core hip-hop is what's hot on the market these days, and Cobraconda is in perfect company alongside acts like Odd Future and Micky Avalon.
"We are definitely on that tip of hard-core rap that Odd Future represents right now," says Graham. "That type of sex, drugs, rock and rap. We wanted to put something out that made people say, 'What in the hell are these guys into?'"
And what the hell are they into, indeed? The other half of Cobraconda, Spencer Foreman's little brother is in 3OH!3, and these guys will be the first to tell you, their music is not quite the same.
"They're like top 40 pop," notes Nation playfully. "We're rappers. Sean can rap when he wants to -- nah, we love those guys. I used to play drums for them back in the day, and we think they're great. Every single interview, we get asked about the 3OH!3 thing, but really, we do what we do, and it's different. There is obviously going to be that attachment, and we don't mind, because those guys are the homies.
"We're basically just trying to get in the game and put a tattooed white perspective on it and throw a real twist in there," Nation concludes. "Everything in that video is very real. I'm not trying to rap about packing a gun and hanging with Crips, but I am rapping about what I actually do and, you know, it works."