A native of Kansas City, he wanted to get a tattoo that reflected his pride in his home town — which no reasonable Coloradan would begrudge.
Problem is, the final collage includes the logo of the Kansas City Chiefs, one of the Broncos' oldest and fiercest rivals.
Here's the original Instagram post showing off the new ink.
Shockingly enough, Ray got a social-media-sized earful from unhappy Broncos fans about the KC arrowhead.
The response prompted an Instagram explanation meant to calm the waters.
Still, one sure way to get back into the good graces of Denver loyalists would be to add some of that orange and blue Ray bleeds to his body canvas.
And fortunately, we can help.
Over the years, we've published not one but two collections of memorable Broncos tattoos, and a lot of the designs are mighty unusual.
If you consider Elvis Presley wearing a Broncos uniform or a kneeling Tim Tebow to qualify as unusual, that is.
And that's not to mention the tat that actually features the words "I Bleed Orange and Blue," complete with simulated droplets that prove it.
Join Shane Ray (we hope) in checking out images from both galleries below.
Continue to see more memorable Broncos tattoos.