Another Perfect Day in Denver, before the economy went to hell

And now, for your viewing pleasure, a look at the way Denver attempted to sell Denver back in 2002, when the International Chamber of Commerce's 34th World Congress took place here. Entitled Another Perfect Day in Denver, the video, produced by the Mayor's Office of Economic Development & International Trade,...

By Michael Roberts

September 9, 2009

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And now, for your viewing pleasure, a look at the way Denver attempted to sell Denver back in 2002, when the International Chamber of Commerce's 34th World Congress took place here. Entitled Another Perfect Day in Denver, the video, produced by the Mayor's Office of Economic Development & International Trade, is narrated by John Elway, who happily delivers lines that can be cheesy figuratively and literally; at one point, he holds up a sandwich and declares, "Denver's where the cheeseburger was invented. Enough said!" Other participants include a parade of celebrities from the recent past: then-Broncos coach Mike Shanahan, then-Colorado Rockies chairman Jerry McMorris, then-mayor Wellington Webb, plus lots of telecom execs before recessionary downturns and layoffs had dented their optimism and lowered their bottom line. Though it was made just seven years ago, it already feels like a memento from a long-ago era.

Look below to watch part two.

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Michael Roberts began his career with Westword in 1990 as music editor. In 1999, he took on a new role, full-time media reporter, as author of a column called The Message. In 2008, he became the lead writer for Westword's news blog, The Latest Word, a position he held until January 2023. Michael continues to freelance for Westword, covering everything from business to sports and the media; he also contributes to Jazziz, a national music magazine. He holds a bachelor's degree from what is now Colorado Mesa University and master's degrees from the University of California, Los Angeles, and Northwestern University.

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