Because, in a day of epic losses on Wall Street following Standard & Poor's U.S. credit downgrade, Newmont stood out as the rare non-loser. For a while.
Maddow framed her discussion of the post-debt-ceiling-debate fallout by featuring a CNBC board illustrating the S&P 500, with companies whose value is up symbolized by a green light, and those that are down represented by red. And during part of yesterday, the only green light belonged to Newmont.
Why? In a time of economic uncertainty, investors tend to turn to gold as a safe haven. And guess what Newmont specializes in mining...
The kicker to Maddow's salute: In the end, Newmont's stock eventually closed down, too, albeit barely. But company execs can't complain. The firm may never again receive the equivalent of an extended commercial on a major cable-news network as personally delivered by one of America's most respected lefties.
Check out the clip below:
Visit msnbc.com for breaking news, world news, and news about the economy
More from our Videos archive: "Stephen Colbert reports: Rupert Murdoch angry enough to buy Colorado (VIDEO)."