Hapa Sushi advertises a marijuana pairing menu

Even if it's nothing more than a publicity stunt, it's a brilliant one: The homegrown Hapa Sushi chain is running ads promoting a pairing menu unlike any other in the country (because it wouldn't be legal anywhere else!). Whether you'd like your raw fish with indica, sativa or a hybrid,...

By Amber Taufen

January 8, 2014

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Even if it's nothing more than a publicity stunt, it's a brilliant one: The homegrown Hapa Sushi chain is running ads promoting a pairing menu unlike any other in the country (because it wouldn't be legal anywhere else!). Whether you'd like your raw fish with indica, sativa or a hybrid, Hapa's got some suggestions for you, along with ideas about how to craft your high-as-a-kite dinner conversation.

This isn't the first time that the Boulder-based Hapa has used clever advertising and current events to pull people into its restaurants. In 2007, the eatery ran ads poking fun at Barry Bonds, who was about to break Hank Aaron's home-run record, declaring Hapa's meat to be steroid-free. The Boulder location also gave out orange underwear with a prominent "Hapa" stamp during the People's Republic's infamous naked Pumpkin Run. And in 2009, Hapa printed ads in a number of publications (Westword among them) with maps that showed where the Hapa locations were in relation to the then-new medical marijuana dispensaries popping up all over the place.

In other words, this is one restaurant that's determined to be at the forefront of every stoner's mind once the munchies start calling...

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Amber Taufen has been writing about people, places and things in Denver since 2005. She works as an editor, writer, and production and process guru out of her home office in the foothills.

Contact: Amber Taufen

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