IZZE goes tropical with its new guava drink

Boulder-based IZZE Beverage Company has added a new flavor to its fizzy, fruity family. Sparkling Guava joins eight other IZZE flavors, among them blueberry, grapefruit, clementine and lime. While most IZZE drinks can be found at various outlets around town, including Spicy Pickle, Target, and Starbucks, the new guava drink...

By Jessica Chapman

April 21, 2010

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Boulder-based IZZE Beverage Company has added a new flavor to its fizzy, fruity family. Sparkling Guava joins eight other IZZE flavors, among them blueberry, grapefruit, clementine and lime.

While most IZZE drinks can be found at various outlets around town, including Spicy Pickle, Target, and Starbucks, the new guava drink will be available exclusively at Whole Foods Market. The drink will be on shelves through the summer only. But first, cool your jets: The 4-packs have yet to drop at Denver-area Whole Foods locations, but they will -- soon, just in time for barbecue season.

Like most IZZE beverages, the Sparkling Guava 4-pack packaging is dedicated to promoting awareness for its long standing non-profit partner, the Global Education, which provides educational opportunities and resources to needy children around the world.

IZZE's beverage line also includes some less fruit+more water flavors and a line of vitamin-fortified drinks in cans.

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