Readers: A beer for women? Think Zima. Think Virginia Slims.

Readers have been pouring out the jokes since Molson Coors announced that it will release Animee, a beer geared towards female non-beer drinkers, in the UK. From Claire: The Virginia Slims of the beer biz. From eCurmudgeon: Otherwise known as Zima with a new label...

By Patricia Calhoun

July 28, 2011

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Readers have been pouring out the jokes since Molson Coors announced that it will release Animee, a beer geared towards female non-beer drinkers, in the UK.

From Claire:

The Virginia Slims of the beer biz.

From eCurmudgeon:

Otherwise known as Zima with a new label.

Molson Coors studied 30,000 in the UK, according to spokeswoman Kristy McCready. But UGH thinks they might have been the wrong women:

i cannot speak for UK women, but it seems to me that you polled stupid women. All the women I know drink beer. Yes, many of my friends drink crap beer - a la Coors Light. But many, such as myself, love beer and seek out good beer.

I find this whole thing insulting. On the other hand, my female in laws only drink cheap shit rose -- with ice in it. I guess this is geared to "those" kind of women.

Could Animee make it in America? Pour out your own thoughts below.

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Patricia Calhoun is editor-in-chief of Westword, the alt-weekly she co-founded in September 1977. She’s been inducted into the Colorado Press Association Hall of Fame, the Association of Alternative Newsmedia Hall of Fame and the Colorado Restaurant Association Hall of Fame. She’s also received dozens of local, state and national awards for writing, including first place for feature writing and first place for column writing with the Society of Professional Journalists. Patricia is a weekly commentator on Colorado Inside Out, PBS 12's public affairs roundtable, which has won two Emmys.

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